Meat Free Monday
Meat Free Monday was launched back in 2009 by Paul, Stella and Mary McCartney. It is a not for profit campaign which aims to raise awareness of the detrimental environmental impact of eating meat, and to then encourage people to assist in slowing climate change whilst improving their health by going meat free at least one day a week.
Established as recently as 2014 Veganuary is a UK registered charity that very simply encourages people to try being Vegan for January, with the idea that this change will stay with them all year round.
The rapid growth of Veganuary is quite extraordinary; 2014 saw 3,300 go Vegan for January, by 2018 the number rose to 168,500, and for 2019 it was 300,000.